Tuesday, January 17, 2012

Better Marketing, I'd Say...

Image by Montana Forbes
Are Medicare Advantage plans cherry picking healthier members? - FierceHealthPayer

Medicare Advantage plans are hard-pressed to offer value without confusing or scaring potential enrollees. Offering them discounted gym memberships makes sense, as risk-mitigation and competitive strategy, and not as an anti-competitive practice. While it might not qualify as a good deed punished, its detractors are whining and should "shape-up".

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